Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion or Disorientation

October 18, 2009

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The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing. qIf you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.

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