In my recent national online survey of small to medium size ad agencies, a staggering 61% of respondents said that their agency did NOT have a social media strategy. This finding highlights just how poorly prepared ad agencies are from a digital perspective.
Right now, social media is probably the hottest topic of discussion and interest among both clients and agency alike. Most clients are looking for someone to help them make sense of the social media space, and how best to embrace it from a business perspective. They know that they should be involved but are just not sure how to approach it.
The agency world is well aware of this. Almost every agency I talk to or read about, is claiming to be either a social media expert or at least competent in the space. My question is how can all these agencies either be experts or competent practitioners, when almost two thirds of them have no social media strategy for their own agency? They appear to be talking the talk without walking the walk!
All a savvy client has to do to find out how adept a particular agency is at social media, is go online and take a look at what they are doing from an agency perspective. Social media is such a transparent medium that it does not take much effort at all to expose misleading claims. As I pointed out before in one of my earlier posts, if your agency is going to claim to be a social media expert, then make sure that you really are.
The bottom line is that whether your agency wants to provide social media services to clients or not, you still need a social media strategy to help market your own agency. Traditional methods and approaches are proving to be less and less effective every day. Agencies of all types need to start creating a following and providing client value through both listening and participation.
Michael Gass ( Michael Gass Consulting) is a true social media expert with an enviable track record. Not only is he an expert but he is also an industry authority on leveraging social marketing techniques to promote all types of agencies. His blog (www.fuelingnewbusiness.com) is probably one of the best, if not the best social media resource for agencies of all disciplines.
If you currently do not have an agency social media strategy, do not know how to begin or where to start, and need a turnkey solution that will get you up and running in the shortest time possible, talk to Michael. You will not regret your decision to do so.